How I Rewrote a Title in the Past Tense
As an editor, I was often tasked with creating content that would rank well on search engines. One of the most crucial aspects of this was crafting attention-grabbing titles that accurately conveyed the content of the article. One particular instance stands out in my mind when I was tasked with rewriting a title in the past tense.
The Original Title
The original title was "10 Tips for Boosting Your Productivity". While it was informative, it lacked a sense of urgency, and there was nothing unique about it. It was a title that could be found on just about any productivity blog. The first step in the rewrite was to come up with a new angle.
Brainstorming New Titles
My team and I sat down and brainstormed several ideas for a new title. We considered a few options such as "Maximize Your Productivity in 10 Easy Steps" and "Revolutionize Your Work Habits in Just 10 Steps". However, we ultimately settled on a title that had a sense of urgency and addressed a pain point for our readers.
The New Title
The new title that we settled on was "10 Mistakes That Are Destroying Your Productivity Right Now". This title accurately conveyed the same information as the original and provided an even stronger reason for the reader to click on the article. It addressed a pain point by highlighting common mistakes that readers might be making and provided them with solutions to increase their productivity.
The Results
The impact of a well-crafted title cannot be overstated. The new title we came up with performed significantly better than the original. It had a higher click-through rate and a lower bounce rate. Additionally, the article was shared more widely on social media platforms. It was clear that the new title resonated better with the targeted audience and was more likely to be shared by readers.
Takeaways
The process of rewriting a title in the past tense required a lot of brainstorming and analysis. However, it was ultimately worth it. The new title performed better than the original, improving engagement and traffic to the website. When writing titles, it's essential to consider what will grab the reader's attention and provide a unique angle that sets it apart from similar articles. By doing so, you can drive more traffic to your content and improve its overall performance.
As an editor, it's essential to stay abreast of the latest trends and techniques in the industry. By doing so, you can continue to create valuable content that resonates with your readers and improves the overall performance of your website.
